Winemakers / Lionel Messi

Lionel Messi

Winemakers
Football

The story behind

The Wine

When we discovered that Lionel Messi had launched his own wine collection, the L10, we knew we had to be part of it. Crafted in his native Argentina, the wines are every bit as exceptional as the man himself—elegant, expressive, and full of character. The L10 range has quickly become a standout favourite among our customers, and it’s easy to see why.

Lionel Messi

Discover our

Sporting Connection

Lionel Messi is widely regarded as one of the greatest footballers of all time and remains one of the most recognisable figures in global sport. Over the course of his legendary career, he has won a record seven Ballon d’Or awards and six European Golden Shoes, cementing his status as a footballing icon. A long-time star of FC Barcelona and former captain of the Argentine national team, Messi has consistently dazzled fans with his extraordinary skill, vision, and consistency.

In 2022, he crowned his international career by captaining Argentina to victory in the FIFA World Cup. In doing so, he became the first player to win the Golden Ball twice and set a new record for most appearances in World Cup history with 26 matches played. With countless records and titles to his name, Messi’s legacy in world football is already assured.

Exploring the

Vineyard

Born in Fasano, Italy, in 1887, Don Valentín Bianchi emigrated to Argentina with his family in 1910. Just 18 years later, he purchased a small vineyard in Mendoza and founded what would become the renowned Bodegas Valentín Bianchi. Today, the winery continues to honour his legacy by preserving a deep passion for winemaking while embracing innovation and a spirit of exploration.

Located in the heart of Mendoza—Argentina’s most celebrated wine region, known for its high-altitude vineyards and world-class Malbec—Bodegas Valentín Bianchi combines traditional winemaking values with modern techniques. Their approach is rooted in a profound respect for nature, guided by best practices in viticulture and oenology to produce wines of exceptional character and quality.

Lionel Messi
Lionel Messi

In their

Own Words

“We aim to create unique wines, where the fruits prevail and reflect the distinctive features of their specific terroir.”

Explore

the Collection