L10 by Lionel Messi

We aim to create unique wines, where the fruits prevail and reflect the distinctive features of their specific terroir.

The Wine

Bodegas Bianchi is a 4th generation, family-owned Argentine producer since 1928 respected for its values and wines.  After almost a century of hard work and success, Bodegas Bianchi still shines with the legacy of the family, seeking to keep alive the passion for wine, crossing borderlines and constantly exploring  new horizons.

Our guiding principles in wine making are to respect nature, best viticultural and oenological practices. We aim to create clean wines in which the fruit prevails with a sense of place.

In line with the idea that the soul of the wine is the fruit, we produce wines where the prevailing taste is clearly the grape. We take good care of the aroma – starting with the vine, we protect the leaves and clusters from direct sun exposure and we control the natural flora along the vines, avoiding radiation from soil to  plant and preserving the land from erosion.

Sporting Connection

Lionel Messi currently plays as a Forward and is Captain of both the Argentina national team and FC Barcelona.  In his career he has won a record-tying five Ballon d’Or awards, four of which he won consecutively, and a record five European Golden Shoes.  He is, arguably, the worlds greatest football player and regarded by many as one of the most skilful of all time.


Sporting Winemakers

Chosen Charity

Fundacion Leo Messi


The foundation was born from Leo Messi´s understanding  that all children should have the same opportunities to accomplish their dreams.

The mission of the foundation is to act in favor of the children under risk situations domestically and internationally in collaboration with other institutions that develop projects that align with the same values as the Leo Messi foundation.

With this idea in mind, Bodegas Bianchi was selected by the Leo Messi foundation for the elaboration of its wines, thus collaborating with the foundation in long-lasting commitment to building projects focused in health-care and educational developments for children with social disadvantages.

The Winemaker Says

“Bodegas Bianchi and the Lio Messi Foundation are very excited to team up with Sporting Wine Club and introduce the L10 brand to the UK market. Together, we share a passion for helping others and the donation from Sporting Wine Club will contribute to improving the health and education of children with social disadvantages. We look forward to a long partnership to bring more joy and opportunities to many more children throughout the world.”

Federico Nino