Sporting Wine Club has extended its relationship with Sport Industry Group for the next two years, continuing as the official wine supplier of the BT Sport Industry Awards.

2017 will see Sporting Wine Club supply Sumaridge Estate Wines from the Bay of Hermanus, South Africa. The wines will be available on the tables for all guests of the event, who will be celebrating the finest work within the sport sector and beyond at Battersea Evolution on 27th April.

The Sumaridge Wine Estate has sport at the heart of its existence, acting as the home to South African township rugby team, the Black Birds RFC. Starting in 2008 with only seven players, the club has grown to 50 players – all farm labourers and residents of the Hemel-en-Aarde Valley.

Sporting Wine Club is a members’ club founded by former England rugby player and current chairman of European Professional Club Rugby, Simon Halliday, and his business partner Chris Mariner.

Commenting on the renewed deal, Halliday said: “We have developed a superb relationship with the BT Sport Industry Awards, and are excited to showcase Sumaridge Estate Wines at the sport sector’s biggest celebration of the year. We are committed to supporting the sport community and this provides the perfect platform to achieve this.”

Alex Coulson, executive director, Sport Industry Group, added: “Being able to toast the finest work from the industry with wines that also have their own sporting story is a wonderful narrative to have for the evening’s celebrations. We are very pleased to have Sporting Wine Club’s continued support for the next two years.”

The BT Sport Industry Awards are the most prestigious commercial sports awards in Europe and the industry’s flagship event. The evening will be attended by high-profile guests from the British and international sport industry, as well as stars from sport and beyond, together with senior leaders from agencies, brands, business, media, rights holders and more. Taking place at Battersea Evolution on Thursday 27th April 2017, full details including the remaining available table packages can be found here.

BT is headline partner of the Awards, with Coutts, ESPN and EY official partners.

Click here to find out more information about the Awards and view the Official Shortlist here.


Reinvention – Innovating Careers to Maximize Talent

On Thursday night EP brought together many senior players from across the Hospitality and Sporting worlds to discuss Reinvention.
This looked at the core argument of people innovation – there is a need to redevelop skills and maximize talent. It is now important that we plan and make the most of human assets that lie within business. Often the talent is there but needs support. Is it time businesses innovate their people so they can change, reinvent themselves and add greater value?
The evening was held at London’s May Fair Hotel and included delicious Champagne supplied by Gordon Dadds and equally as delicious wines from the Sporting Wine Club.

The core argument as to why Reinvention is important, is that in an age where digitization is becoming increasingly controlling and important to the daily work life, the most important area of innovation lies with people.
From the evening the hard truth became clear – we all need to change as we travel along the career road. Careers today are journeys and there needs to be a focus on the development of the mind, thought processes and creativity.
Too often good talented is not supported – businesses need innovation to free up talent and support skills which must adjust to conditions.
There are barriers to new leadership and new solutions. Hospitality especially possess great people and now is the time to invest in their innovation and also reinvention.

Speakers on the night included Simon Halliday, a former England Rugby player (double Grand Slam winner in 1991 and 1992) but also a Director within Lehman Brothers at the time of the crash, who has reinvented himself and his career in a completely new direction.
All American Swimmer turned CNN reporter turned leadership coach Lynn Blades shared her passionate story and brought real truth into the conversation. Lynn is the Co-Founder of The F.E.A.S.T. Project – dedicated to the mission of finding excellence around a shared table.
Brian Deane provided an insight into what it is really like for footballers. The English football coach and former player whose most recent position was as the manager of the Norwegian side Sarpsborg 08, was inspiring for many.
Former GB swimmer turned entrepreneur, Angela Wilson, is now CEO of Angela’s Swim School. She shared her story of missing out on an Olympic dream and used it to pursue her company goals. Angela now has 18 franchises which teach over 3000 children a week and her story touched many.





Matt Church played cricket for Worcestershire and Gloucestershire and has reinvented himself by becoming a Strength and Conditioning Coach as a second career and owns Locker 27 – a specialist gym. Matt shared his views on the cricketing world and what needs to be done to ensure more are supported.

All shared stories and examples of reinvention and were passionate about the need to help others reinvent themselves.

Now it is time a structure is put in place which can help former sporting players and also those who need to reinvent themselves in any industry. Help that has not always existed.

To find out more about EP’s events and how Reinvention can support your business please contact